Smt. K. G. Mittal College

MARWARI VIDYALAYA SANCHALIT SMT. KAMALADEVI GAURIDUTT MITTAL COLLEGE OF ARTS & COMMERCE

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BMM/BAMMC

Smt. K. G. Mittal College > Programmes > BMM/BAMMC

Bachelor of Mass Media (B.M.M)

The Bachelor of Mass Media: The Bachelor of Mass Media is a 3 year degree course designed to prepare efficient, competent and quality media professionals. The quality education and training with the help of modern teaching aids equip students with required technology and understanding of media to be able to work proficiently in the industry. The students are exposed to the field work in media right from the beginning in the form of assignments and projects. All our faculties are media professionals with wide-ranging experience of working in media organizations. This course is divided in six semesters and conducted under the guidelines and norms of University of Mumbai.

  • A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed 12TH Standard.
  • Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream.
  • No college shall conduct any entrance test in any form and the admissions are purely based on merit duly following the reservation policy as per the norms of Government of Maharashtra.
  • While drawing the merit list, weightage has to be given to students from Arts, Commerce and Science Stream at 12TH
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Course Structure

BMM/BAMMC First Year

Semester ISemester II
Core Subjects:Core Subjects:
Effective Communication SkillsEffective Communication Skills II
Fundamentals of Mass CommunicationAn Introduction to Literatures
Allied Subjects:Allied Subjects:
Introduction to ComputersPolitical Concepts and the Indian Political System Paper II
Landmark Events in 20th Century History of World, India & MaharashtraPrinciples of Management & Marketing Paper III
Introduction to Sociology, the Sociology of news and Social movements in IndiaIntroduction to Psychology Paper IV
Introduction to Economics.Translation Skills Paper VI
Course Structure

BMM/BAMMC Second Year

Semester IIISemester IV
Core Subjects:Core Subjects:
Introduction to media StudiesIntroduction to Advertising
Introduction to Creative WritingIntroduction to Journalism
Understanding CinemaPrint Production And Photography
Introduction to Public RelationsRadio And Television
Allied Subjects:Allied Subjects:
Introduction to Cultural StudiesMass Media Research
Advanced Computers.Organizational Behavior
Course Structure

BMM/BAMMC Third Year

Semester VSemester VI
(Advertising) Specialization subjects:(Advertising) Specialization subjects:
Copy WritingFinancial Management for Marketing and Advertising
Media Planning & BuyingContemporary Issues
Consumer BehaviourAgency Management
Advertising Design (project Paper)Advertising and Marketing Research
Brand BuildingLegal Environment and Advertising Ethics (Law)
Advertising in Contemporary Society.Principles and Practice of Direct Marketing
(Journalism) Specialization subjects:(Journalism) Specialization subjects:
ReportingJournalistic Laws & Ethics
EditingInternet and Issues in the global media
Journalism and Public OpinionBroadcast Journalism
Features and OpinionBusiness And Magazine Journalism Paper III
Indian Regional JournalismNew Media Management
Newspaper -Magazine Making (Project Paper)Contemporary Issues

Various Seminars on career options, Equity & Debt, Basics of banking & Finance, How to prepare for competitive exams like UPSC and MPSC were held. Also Expert lectures on Political Concepts and the Indian Political Systems for first year students Ms. Krishney Birajdar, Film Making for second and third year students, Radio and Television for Second year students by Mr. Pradeep Rautey, Legal Environment and Advertising Ethics for third year students, followed by lectures on digital media and case studies on media by Ms. Amrita Chouhan and Photography and Videography by Mr.Vivek Venkatraman for FY, SY, & TY students, Dubbing session for FY,SY & TY students by Mr. Jeetendra Ojha.